Social/Iphone Content
In the ever changing marketing field — brands are increasingly looking for ways to stay authentic while communicating key marketing points, keeping post engagement high and yielding worthwhile conversion rates.
I have been a part of dozens of campaigns that straddle the line between social-first UGC-looking content and more polished full bore commercials.
This can mean something as basic as filming on an iphone with a director or agency/brand rep on a small set, but can scale up to a full blown, multi-day shoot with an entire experienced camera, lighting and art crew. The recipe really depends on the clients needs, goals, and budget.
What: PSA Campaign for Orange County Transit Authority starring tiktok influencer @goodboy.noah
Client directive: match the style and image quality of the influencer.
Shot on iphone with a small crew.
What: Fenty Beauty makeup vid - building a makeup look.
Client directive: Elevated UGC in the style of social makeup tutorials.
What: Vertical social campaign for Fenty Skin
Client directive: shot on iphone for that smartphone look, but with models and in studio.
Social Pharma Campaign
Finding the balance between UGC (User Generated Content), and legal approved copy while keeping it feeling “iphone.”
This campaign was quite tricky — you can probably see the sheer amount of text that is slapped across the videos which in itself challenges the UGC nature the creative asked for.
This video was shot before the release of the iphone 15 pro, which added additional technical challenges.
The client also requested both 16x9 and 9x16 deliverables in full 4k, which required us to shoot with multiple cameras at the same time to capture both aspect ratios.
While this shoot was a larger footprint, it allowed me to work with my camera team to develop a few rigs that could shoot control multiple iphones while utilizing a 3rd iphone as a prompter to ensure the talent was script-perfect for legal reasons.