Social/Iphone Content
Brands are rethinking what "high quality" looks like. The most effective content today often lives at the intersection of polish and authenticity — and that's a hard line to walk without an experienced eye behind the camera.
I've shot dozens of social-first campaigns for major brands — from lean iPhone setups with a director and two lights, to fully crewed multi-day productions designed to look like they weren't. The scale always matches the brief. The intention never changes.
From a phone in Hand to a Full Crew - Scaled to Your Brief
OCTA x @goodboy.noah
What: PSA Campaign for Orange County Transit Authority starring tiktok influencer @goodboy.noah
Brief: Match the influencer's native style — feel like his content, not a PSA.
Approach: Shot on iPhone with a minimal crew. Studied the creator's existing feed to match his framing instincts, color temperature preferences, and pacing. The result had to disappear into his content ecosystem.
Fenty Beauty
What: Fenty Beauty makeup vid - building a makeup look.
Brief:: Elevated UGC in the style of social makeup tutorials.
Approach: The challenge here is contradiction — "elevated UGC" means making something that feels off-the-cuff while being meticulously lit and directed. Shot to feel intimate and creator-native while meeting Fenty's visual standards.
Fenty Skin
What: Vertical social campaign for Fenty Skin
Brief:: Smartphone-look vertical campaign, but with models and a studio setup.
Approach: Shot in studio — controlled environment, professional talent, intentional framing. The format was the message: native 9:16, natural light simulation, no cinematic sheen.
Social Pharma Campaign
Finding the balance between UGC (User Generated Content), and legal approved copy while keeping it feeling “iphone.”
Brief:
UGC-feeling campaign with fully legal-approved, on-screen copy. Both 16:9 and 9:16 deliverables in 4K.
The Challenge:
The creative called for an authentic iPhone feel, but legal requirements meant significant text overlay throughout — which works against the very aesthetic the campaign needed. Every frame had to carry copy without losing the UGC energy.
Technical Solution:
This shoot predated the iPhone 15 Pro, making 4K capture in both aspect ratios simultaneously a real constraint. We engineered custom multi-iPhone rigs that controlled multiple devices at once, with a third iPhone running prompter — keeping talent script-perfect for legal without an earpiece or traditional teleprompter setup. Polished enough to pass legal review. Raw enough to stop a scroll.
Looking for content that performs?
Whether you need a one-day iPhone shoot or a fully engineered multi-camera UGC campaign, let's talk about what your brief actually needs.